Event guest

Project Type / UX UI Design
Date / 2023

Client / Creative Media for Social Change
Mentoring agency / Deloitte
Designers / K. Shan, J. Boot, B, Jansen, Paula Lopez Mascarin

The concept encourages sustainable behavior, disperses crowds effectively, and enhances the event experience through personalized and engaging rewards.

Final solution

Scavenger Hunt at ArenaBoulevard

Attendees participate in activities and earn rewards themed around the event (e.g., merchandise from a concert). Integrated through a web app tailored to the artist’s branding.

Copy of Neon Groen en Paars Vriendelijk Professioneel Messenger App Verkoop Presentatie (4

Rewards

Vending machines at strategic locations allow users to redeem rewards with codes. The more stops completed, the better the rewards.

Posters

These posters are displayed on the website, throughout the venue, and in its surrounding areas.

PROTOTYPE

How I made it

Context

The major venues in Amsterdam (ArenA, Ziggo Dome, Afas Live) aimed to reduce the environmental impact of traffic congestion in the ArenA district during events. Our goal was to make sustainable travel an integral part of the event experience and to disperse crowds over time by raising awareness among attendees about their surroundings.

Goal

To make people go buy public transport to reduce ambiental impact and spread visitors to Bijlmer Station on Thursdays, Fridays, and Saturdays.

Statement

Primary Problem
Inhabitants near the venues were disturbed by noise and traffic congestion due to large crowds and car usage.

Secondary Problem
Research showed inhabitants were not bothered by noise or crowds. The real issue was reducing car use by encouraging public transport and offering activities to avoid crowding and improve traffic flow.

Research process

Included desk research, interviews, surveys, and field observation.

Survey

General visitors: We surveyed 10 participants (ages 20–25) to understand their experiences.

Rewards: 31 participants shared preferences for avoiding crowds and their favorite types of rewards.

Field Research

First Stage: Observed the area and spoke with residents to understand the impact of events
.
Secondary stage:
Ziggo Dome: High congestion due to events in all the venues and Black Friday.
Huis van Oranje: Attendees valued staying longer to collect physical mementos.

Interviews

Engaged with residents and a consultant from Johan Cruijff ArenA, focusing on concert-goers rather than football fans due to differing behaviors.